Pay-per-click / Google Adwords advertising can be a crucial tool in the toolbox for a company to increase sales and grow revenue. We provide PPC creation, implementation and management services. If the right fit for the client, PPC can increase brand awareness, connect visitors to your website, hit competition head-on, and if the right fit, PPC will work faster for conversions than SEO. The one issue to consider is that when the ads stop, the benefit ends. We assess pros and cons with our clients and execute PPC campaigns on their behalf.
Frequently Asked Questions / FAQS
Pay-per-click, aka “PPC” marketing is a means of advertising where you pay each time your ad is clicked on. It rewards you if you are willing to pay more and allocated more time and resource by improving the frequency and placement of your ads.
If you meet a few critical metrics, like having highly relevant ad specific to what people are searching for, someone can see your ad and you don’t pay if they don’t click. This is a positive—that brand awareness can become present, although it may be subtle, for free. The best thing about PPC is that you only pay when someone clicks your ad.
By a few factors, which include how much your competitors are willing to pay, how high quality (relevance, great content) your ad is, and how well successful the ad is. It’s a “pay to play” system for PPC. Super relevant ads cost less.
Our PPC team takes several steps to get there:
First, we invest the time needed to understand your business, your goals, and your client base.
Second, we identify the keywords and build the campaigns that achieve the objectives you are seeking. We use historical bid data from Google and other PPC channels to calculate your appropriate cost per ad.
Third, our PPC team writes ad copy/content that will look to get the highest click volume per search term.
Fourth, our team works with you to create a landing page that will create the most relevant (i.e. best) ad experience for the searcher/user.
Fifth, once campaigns are launched, we handle everything related to maintaining the campaign, monitoring, reporting, and tweaking it. We run A/B tests to work towards constant improvement and report performance of your ads.
Routine maintenance: After launching your campaigns your PPC Strategist will spend the time on routine campaign maintenance so that you don’t have to. This means checking on your keyword bids to ensure they’re still high enough to achieve the best ad placement, checking to ensure that user searches are relevant to your products and services, performing A/B test on ad variations to ensure your campaigns are in a state of constant improvement, monthly performance reporting and much more.
Nope. Your investment is at jeopardy when you don’t act on the changing in PPC pricing—our PPC team is esponsive to these changes to serve you and your walle
Unlike other companies, our PPC ad focus is Google search. It ties into our obsession with organic traffic, and our inside out knowledge of the Google Seach environment. You can also show on Google partners but our focus is on Google Search.
Users looking for your business are potential customers for your competitors’ business. They can (and do) bid on your business name as one of their targeted keywords. You can’t stop them from doing this, nor can they stop you from doing it on searches for their business.
Yes, we always do this prior to working on any PPC campaign.
This depends on your desired ad spend and objectives, and a few other factors. But Google is right-ish when they answer this question: “You should keep in mind what you’re getting for your (PPC) investment. Typically, with a hands-on, strategic PPC agency, your ad spent budget will be close to the amount you will spend on management fees with your agency.
Feel free to reach out and contact us for a price list and more detail!